Google Ads

Google Ads dashboard with AI insights

Aggregate Search, Display, Shopping, Performance Max and YouTube campaigns into one real-time dashboard. Let AI spot budget waste, anomalies and ROAS opportunities automatically.

UIlytics connects to the Google Ads API and syncs your campaigns, ad groups, keywords and search terms into a unified workspace. Cross-reference spend and conversions against GA4, Google Search Console, Meta Ads and 12+ other platforms — no spreadsheets, no manual exports.

Google Ads metrics and dimensions UIlytics syncs

Campaign, ad group, ad and keyword-level metrics: impressions, clicks, CTR, CPC, cost, conversions, conversion value, ROAS, CPA, impression share.

Search terms report with impressions, clicks and conversions — find negative keyword opportunities in seconds.

Performance Max asset group and audience signal breakdowns.

Shopping campaigns broken down by product, brand and category.

Geographic and device-level performance with interactive country map.

Historical data backfill up to 2 years plus hourly incremental syncs.

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Cross-platform ROAS comparison

Put Google Ads ROAS next to Meta, TikTok and LinkedIn in a single view to reallocate budget toward top performers.

Wasted spend detection

Our AI flags high-cost, low-converting keywords, ad groups and search terms automatically every day.

Executive reporting

Generate weekly or monthly PDF reports with KPIs, charts and AI-written executive summaries — in English or Russian.

Ask your data in plain English

Use the AI analytics chat to answer "Which Performance Max campaign had the best ROAS last week?" without writing SQL.

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Do I need a Google Ads MCC account?

No. You can connect any Google Ads account where you have read access. Agency MCC accounts are also supported — you can connect and sync multiple client accounts from a single workspace.

How often is Google Ads data synced?

On paid plans, UIlytics performs incremental syncs every hour and a full historical backfill on the first connect (up to 2 years). You can also trigger a manual sync anytime.

Does UIlytics support Performance Max?

Yes. Performance Max campaigns are fully supported including asset group performance, audience signals, and conversion data — to the extent the Google Ads API exposes it.

Is my Google Ads data secure?

We use Google OAuth 2.0 for authentication — UIlytics never sees your password. Access tokens are encrypted at rest, and you can revoke access from your Google Account at any time.

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