UIlytics
Meta Pixel conversion tracking in one place
Track Pixel events, purchases and funnel drop-offs side by side with your Meta Ads spend and GA4 analytics.
UIlytics pulls Meta Pixel event data via the Conversions API and correlates it with ad spend, so you can see exactly which campaigns drove which events.
Meta Pixel events UIlytics syncs
Standard events: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, Lead, CompleteRegistration.
Custom events and custom conversions.
Event deduplication quality indicator.
Funnel visualization from PageView → Purchase.
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Audit conversion tracking
Spot broken Pixel events before they hurt your ad optimization.
Match Pixel events to ad spend
See ROAS computed from Pixel Purchase events per campaign.
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Do I need the Conversions API set up?
Browser-side Pixel is enough for read access, but Conversions API is strongly recommended for post-iOS 14.5 accuracy.
Can I track custom events?
Yes. Any event you fire via the Pixel or CAPI appears in UIlytics automatically.
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