Twitter / X Ads

Twitter/X Ads reporting next to your other channels

Track Promoted Tweets, engagements, link clicks and spend alongside every other platform you run.

UIlytics integrates with the X Ads API so you can benchmark X performance against Meta, Google Ads and other paid social channels.

Twitter/X Ads metrics UIlytics syncs

Campaign and ad group-level metrics: impressions, engagements, link clicks, spend, CPA, CPE.

Engagement breakdown: retweets, likes, replies, profile clicks.

Breakdowns by device, placement and country.

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Paid-social mix analysis

Determine whether X still earns its place in your paid-social mix, backed by data.

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Which X Ads products are supported?

Promoted Ads (Tweets) and campaign-level spend. Newer Trend and Takeover products surface where the API exposes them.

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