UIlytics
Yandex Direct analytics alongside Google and Meta
Aggregate Yandex Direct search, display and retargeting campaigns with your global paid channels.
UIlytics is one of the very few analytics platforms that supports Yandex Direct natively alongside Google Ads and Meta — essential for teams operating in the Russian-speaking market.
Yandex Direct metrics UIlytics syncs
Campaign, ad group and keyword-level metrics.
Impressions, clicks, CTR, cost, average position, conversions.
Search query report with conversions.
Breakdowns by device, region and placement (search vs YAN).
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Google Ads + Yandex Direct side by side
Compare search performance across both search engines in one dashboard.
Cross-market reporting
For teams running campaigns in CIS markets, unify Yandex and Google under one KPI set.
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Which Yandex Direct accounts are supported?
Any Direct account where you have read access, including agency accounts.
Is billing data in RUB supported?
Yes. Currencies are preserved from Direct; you can also convert to USD/EUR in dashboards.
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