UIlytics
UIlytics vs Supermetrics
Both connect to your ad platforms — but UIlytics gives you a ready dashboard and AI insights out of the box, while Supermetrics ships data to spreadsheets and BI tools that you still have to build.
Supermetrics is a mature data pipeline tool that extracts marketing data into Google Sheets, Looker Studio, BigQuery and similar destinations. It leaves the dashboard-building, report-writing and insight-finding to you. UIlytics takes the opposite approach: connect your accounts and immediately get a polished dashboard, AI-generated insights, anomaly detection, budget recommendations and a natural-language chat over your data — no spreadsheet engineering required.
UIlytics vs Supermetrics
| ui.comparison_pages.common.feature_column | ui.comparison_pages.common.uilytics_column | Supermetrics |
|---|---|---|
| Dashboard included out of the box | Yes — pre-built dashboards for all platforms | No — ship data to Sheets / Looker Studio / BigQuery |
| AI insights and anomaly detection | Built-in across ad and web data | Not available |
| Natural-language analytics chat | Built-in — ask questions in plain English or Russian | Not available |
| AI report generation (PDF) | Built-in with executive summary | Not available |
| Budget optimizer | AI recommends ROAS-based reallocation | Not available |
| Pricing (entry) | From $29/mo, 14-day free trial | From ~$39/mo per destination, usage-based |
| Russian market platforms (Yandex, VK) | Yandex Direct, Metrika, VK Ads, AppMetrika supported | Limited or unsupported |
| Setup time | Minutes — OAuth + built-in dashboard | Days — connect + build dashboard in Sheets/Looker |
ui.comparison_pages.common.reasons_title
No dashboard-building work
With Supermetrics you still need to design the reports yourself. UIlytics gives you production-grade dashboards for every platform you connect.
AI features Supermetrics does not have
AI insights, anomaly detection, chat with your data, AI-written PDF reports and a budget optimizer are all built in — no add-ons, no integrations.
Cheaper for most teams
Supermetrics pricing scales per data destination and per connector. UIlytics is a flat $29 or $99/mo for all platforms.
Best-in-class Yandex/VK support
For teams operating in the Russian-speaking market, UIlytics natively supports Yandex Direct, Metrika, VK Ads and AppMetrika in the same workspace as Google and Meta.
Agency-ready multi-workspace
Create one workspace per client, role-based access out of the box, white-label-ready PDF reports.
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- You already live inside Looker Studio, Power BI or Tableau and only need a data pipe into them.
- You need to ship raw data into BigQuery or a warehouse at scale.
- Your team has BI engineers who prefer to build dashboards from scratch.
- You need rare connectors outside of UIlytics' 15+ supported platforms.
Visit Supermetrics
ui.comparison_pages.common.faq_title
Can UIlytics export to BigQuery like Supermetrics?
Raw-data export to warehouses is on the UIlytics roadmap. Most teams find the built-in dashboards and AI reports replace their warehouse pipeline entirely.
Does UIlytics support the same platforms as Supermetrics?
UIlytics supports the top 15 platforms covering >95% of typical use-cases: Google Ads, Meta, LinkedIn, TikTok, Snapchat, X, Amazon, Reddit, Pinterest, GA4, Meta Pixel, plus Yandex and VK.
Is there a migration path from Supermetrics?
Yes — connect the same accounts via OAuth. UIlytics backfills up to 2 years of historical data automatically.
How does pricing compare?
UIlytics is a single flat fee from $29/mo for all 15+ platforms. Supermetrics charges per destination (Sheets / Looker / BigQuery / etc.) and some connectors are billed extra.
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